20 best fragrances of 2023

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Navigating the world of perfumes can be a delightful yet challenging journey. Discovering that perfect scent, destined to become your signature, is a personal and rewarding experience. It’s essential to recognise that fragrance transcends gender, making the quest for the right perfume a universal pursuit. In curating our list, our team of editors and contributors invested hours in researching the most sought-after and beloved perfumes available today. We scrutinised key aspects such as ingredients, sourcing, application ease, and longevity. Customer reviews and insights from reliable sources played a pivotal role in shaping our selections. Additionally, input from our team of beauty experts and perfume aficionados added a valuable layer to our decision-making process.

Our categorisation into floral, fruity, woodsy, and clean fragrances allowed us to pinpoint the best options in each category. Through extensive testing and evaluation, we identified perfumes that not only enjoy popularity but have also earned the status of favourites among the Lookyst team.

Best fragrance picks overall – our top choices:

Whether you’re in search of a new signature scent or looking to diversify your fragrance collection, we invite you to explore our carefully curated picks for the best perfumes. Each selection caters to different fragrance preferences, ensuring there’s something for everyone.

Choosing the perfect perfume involves considering various factors, ensuring that your signature scent aligns with your personal preferences. What may be appealing to one person might not resonate with another, as the impact of a perfume is influenced by individual body chemistry and nostalgic connections to beloved scents from the past.

To begin your fragrance journey, it’s helpful to identify your preferred fragrance category—whether it’s floral, fruity, woodsy, or clean. For instance, if florals captivate your senses, Tom Ford Rose Prick could be an excellent choice. Those inclined towards oakier notes might find GLOSSIER You Eau de Parfum more to their liking.

Understanding your fragrance category preference serves as a valuable guide, streamlining your search for the perfect scent. However, the true test lies in the sampling experience. Trying out a perfume allows you to gauge how it interacts with your skin and how it evolves over time. Embrace the opportunity to take your potential signature scent for a test drive, ensuring that it harmonises seamlessly with your individual style.

Best Citrus Fragrance: Maison Margiela Replica Under The Lemon Tree Eau de Toilette

Experience the refreshing aroma of fresh citrus, woody trees, and a summer breeze with Maison Margiela’s Under the Lemon Trees. This fragrance is a captivating summer escape encapsulated in a bottle. The top notes of Kalamansi Lime and Cardamom combine with Coriander and Green Tea extract, creating an earthy freshness that invigorates the senses. The blend is perfected with the enduring scents of Cedarwood and Musk, imparting a long-lasting, woody intensity that transports you to a grove of towering trees. Under the Lemon Trees is a delightful olfactory journey, capturing the essence of summer in every spritz.

Best Fruity Fragrance: Viktor & Rolf Bon Bon Eau de Parfum

Captured in a bow-shaped bottle, this perfume exudes a delightful sweetness. The fragrance combines notes of mandarin, orange blossom, peach, caramel, and cedarwood, resulting in a captivating and sweet olfactory experience.

Best Floral Fragrance: Tom Ford Rose Prick Eau de Parfum

In the realm of perfumes, Tom Ford stands out, and this eau de parfum is no exception. A few spritzes of this fragrance will envelop you in a sense of cool confidence. Drawing inspiration from Tom Ford’s private rose garden, the perfume features three prestigious rose varieties—Rose de Mai, Turkish, and Bulgarian. Together, they harmonize to create a wild pink bouquet that unfurls its allure throughout the day.


Christian Louboutin Beauty, an extension of the renowned shoe empire, brings the brand’s iconic red soles to the realm of fragrance. Inspired by a chance encounter with a glossy, scarlet polish, Louboutin’s signature soles are synonymous with playful experimentation, wit, passion, and innovation. Now, you can carry the spirit of Louboutin from your soles to your pulse points. The Loubiworld Miniatures Set introduces seven miniatures from the Loubiworld eau de parfum intense fragrance collection. Immerse yourself in the world of Louboutin fragrance, where each scent reflects the brand’s distinctive style and allure.

Best Woody Fragrance: GLOSSIER You Eau de Parfum

This fragrance is the epitome of personal allure. The initial burst of pink pepper, with its vibrant and spicy notes, creates a captivating introduction. As the scent evolves, the heart reveals a woody and subtly sweet essence from ambrette seeds, harmonized with the creamy, musky, and saline character of ambrox. The addition of iris root, a delicate white floral note, imparts a powdery freshness. Upon application, it transforms on the skin, offering a unique olfactory experience that varies from person to person.

Best Gourmand Fragrance: Ariana Grande Thank U, Next Edp

This fragrance is unexpectedly delightful and captivating. It blends the enticing aromas of wild strawberry, apple juice, and pomegranate with a comforting base of marshmallow, musk, and sandalwood. It’s a perfect example of how gourmand scents can be more than just overly sweet; it’s light, sophisticated, and thoroughly gourmand.

Best Scented Candle: REPLICA’ Beach Vibes Candle 165g

Inspired by Maison Margiela’s Replica Collection’s Beach Walk, a signature fragrance that balances warmth with freshness, this exquisite candle captures the essence of a blissful summer day at the beach. It evokes the feeling of the sun setting in a clear blue sky and a gentle breeze, with aromatic notes of Bergamot and cedarwood.

Best Perfume Oil: NEST New York Madagascar Vanilla Perfume Oil

Vanilla enthusiasts will adore this oil, crafted with carefully sourced Madagascar vanilla and a touch of sweet coconut. It’s the ideal scent for creating a cozy atmosphere in your home or for adding a luxurious touch to your bath time.

Best For Summer: Dior Joy Edp Spray

Sensual vibes. This fragrance, with its soft and silky aroma, leads with floral notes, complemented by a hint of musk, adding a sensual touch. It’s perfect for a summer evening, leaving a lingering scent that lasts until the morning.

Best for Winter: ’REPLICA’ By the Fireplace

This unisex cologne wraps you in a comforting embrace, skillfully combining aromatic chestnuts, smoky clove oil, and sweet vanilla. The result is a fragrance that captures the familiar warmth and coziness reminiscent of a crackling fire. It effortlessly conjures images of wood popping in the fireplace as snow gently descends outside. The cologne’s packaging, inspired by classic apothecary jars, features a luxurious bottle adorned with a cotton label, black ink text, and a distinctive pump encased in rope—an homage to the original couture line. The exterior carton completes the sensory experience with a Polaroid image depicting a fireplace, mirroring the inviting essence within.

Best bodyspray: Tom Ford Soleil Blanc All Over Body Spray

Embark on a journey of luxury and allure with Tom Ford’s private blend Soleil Blanc—a fragrance inspired by secluded private islands where perpetual summer reigns and days meld seamlessly into one another. Elevate your sensory experience with the invigorating all-over body spray, capturing the sultry and sensual essence of Soleil Blanc. Immerse yourself in a fragrance that is both unexpected and addictive, transporting you to the epitome of summer indulgence, where every moment is infused with a sense of warmth and sophistication.

Best deodorant: Dove Invisible Dry Aerosol Anti-Perspirant Deodorant

Indulge in the lasting freshness and protection of Dove’s aerosol deodorant, designed to accompany you for an impressive 48 hours. This reliable formula has been proven to leave no unsightly white marks on your clothes, ensuring discreet and confident wear. Formulated without alcohol and enriched with 1/4 moisturizing cream, this deodorant provides effective protection without irritating your underarms. The delightful fresh scent reminiscent of clean laundry adds a touch of luxury to your daily routine. Plus, the generous size makes it a convenient and stylish addition to your bathroom shelf.

Best For TEENS: Marc Jacobs Daisy Eau de Toilette Spray

Daisy by Marc Jacobs is an enduring classic, a fragrance that exudes simplicity with a distinctive allure. It transports you to a realm of optimism, beauty, and purity, capturing the essence of the Daisy girl – timeless, yet youthful at heart. The scent is a celebration of openness, love, and playfulness, radiating positive energy. The bottle itself is a work of art, marrying sophistication with vintage charm. Shaped like the whimsical daisy flower, the weighty clear glass, with its soft, rounded edges, exudes a sense of classic luxury. The juxtaposition of the rounded gold metal hardware adorned with scattered daisies adds an unexpected and retro-cool twist to this iconic fragrance.

Best body mist: DIOR Miss Dior Body Mist

DIOR Miss Dior Body Mist is a delightful fusion of airy and sensual notes, delicately perfuming and enhancing the skin. This easy-to-apply formula offers the combined benefits of body care enhancement and the refreshing touch of a mist. The light, non-oily mist works wonders, preserving the skin’s hydration for up to 6 hours. Upon application, your skin is left nourished, irresistibly smooth, and with a radiant glow. The captivating trail of your Miss Dior fragrance is extended and intensified, making every moment an olfactory delight.

Best For men: Tom Ford Oud Wood Eau de Parfum Spray

Tom Ford Oud Wood is an opulent and refined fragrance curated with exclusive and precious components. The aromatic journey begins with the alluring notes of exotic rosewood and cardamom, unfolding into a smoky fusion of rare oud wood, sandalwood, and vetiver. The composition is further enhanced by the inviting warmth of tonka bean and amber, culminating in a captivating and sensual olfactory experience. This fragrance is a masterful blend of unique elements, inviting you on a sophisticated and distinctive aromatic voyage.

Best diffusers: MAISON MARGIELA Replica By The Fireplace Diffuser

The Maison Margiela Fragrances Replica By the Fireplace Diffuser infuses your living space with the irresistible and wintry fragrance of wood and chestnuts roasting in the fireplace. It conjures the recollection of a snug winter night by the hearth, enveloping the room with a comforting and tranquil ambiance. Crafted by the esteemed perfumer Marie Salamagne, this warm and inviting scent features a blend of Cashmeran and Gaïac woods, complemented by Clove oil to capture the essence of wood crackling in the fireplace. The alluring aroma of grilling chestnuts is meticulously recreated through a Chestnut accord, enhanced by the spicy nuances of Pink Pepper.

Best essential oil: NEOM – Feel Good Vibes Essential Oil Blend, 10ml | Mandarin & Ylang Ylang | Scent to Make You Happy Range

NEOM has earned its reputation as an aromatherapy expert, founded by trained aromatherapist Nicola Elliott. Renowned for crafting effective, organic, and pure aromatic blends, NEOM’s natural fragrances are tailored to address specific aspects of well-being while offering delightful scents. While these oils can be used with NEOM’s Wellbeing Pod, the brand suggests adding a few drops to your evening bath or using the oil as a base for a therapeutic massage. Elevate your well-being with NEOM’s thoughtfully curated aromatherapy experience.

Best Room spray: This Works Deep Sleep Pillow Spray

Indulge in a restful night’s sleep with This Works’ best-selling deep sleep pillow spray. Clinically proven to facilitate quicker sleep onset and enhance morning freshness, this award-winning, natural, aromatherapeutic blend of Lavender, Chamomile, and Vetivert is a soothing experience. A quick spritz on your pillows before bedtime calms both the mind and body, reducing sleep-related anxiety and promoting improved sleep quality. Unwind with the tranquil fragrance and embrace a rejuvenating night’s sleep.

Best Celebrity Scent: Sarah Jessica Parker Lovely Eau de Parfum Spray

Sarah Jessica Parker’s Lovely Eau de Parfum Spray, launched in 2005, continues to be a timeless and irresistibly attractive fragrance, offering a fruity interpretation of modern glamour. Uplifting and feminine, Lovely captures the beauty of innocence. The fragrance opens with sparks of fresh mandarin, providing an immediate awakening for the senses. Housed in a simple yet bold design adorned with SJP’s signature grosgrain ribbon, Lovely embodies an ultra-feminine scent that mirrors the image of a modern woman today.


Molecule 01, with its gentle warmth, possesses a seductive allure that defies expectations. This classic scent, built around a single note (Iso E Super), stands out for its subtlety and smooth operation. Rather than being overt, it seamlessly blends with the wearer’s natural pheromones, enhancing their allure subtly and enticingly. The intangible quality of Molecule 01 adds to its charm, making it a ground-breaking and captivating fragrance.